edithhopegardenjournal

A common argument, accepted by many for its simple narrative, is that digital news killed print news. But the reality is more complicated. Newspaper print circulation number rose until about 2005 in most Western countries, along with rising populations. That increase, however, masked the fact that household penetration began declining in the 1970s, reaching about 25-35% in those countries at the millennium. This household trend began 3 decades before the appearance of the internet news and led to advertisers to progressively reduce newspaper advertising. Advertisers were unhappy with newspapers long before the internet. The internet made it possible for many to use it capabilities for inexpensive marketing and personal marketing that cost little and took the place of print real estate, automobile, employment and other classified advertising. Internet advertising became free or low cost. The growth of internet advertising revenue never matched the amount of money leaving print because...

The objectives of digital tracking are to identify users so marketers and content providers can know who users are, what their interests are, and how they relate to goods/services and content being promoted or provided. Although it is becoming easier to determine what individuals use digital devices, the ability to establish their identities still remains challenging because people have multiple, not just single, identities. Identity has traditionally been defined by the individual’s relationship to institutions (families, tribes, nations, nation-states, and religions). Even within this conceptualization, individuals had multiple identities: mother, member, citizen, believer. Modernity and the development of global communications and social networks, however, have expanded our conceptualization of identity and give us even more identities, some of which loosen identity bonds previously held and some of which compete with each other. The notion of identity is related to the concepts of ...