edithhopegardenjournal

Advertisers are significantly concerned about the value of digital advertising and that concern is leading them to question whether and the extent to which digital advertising will remain in the marketing and advertising mix of their companies. 3 factors are central to the discontent: suspicions about the effectiveness of digital advertising, large amounts of fake traffic, and concerns about the returns on advertising investments. Media companies, platforms, and others providing digital advertising must address these issues if digital advertising is to remain viable. Much of the concern about poor effectiveness of digital advertising is due to poor ad formats, lack of audience attention to ads, and high rates of ad blocking—currently about 40% in U.S. on computers and tablets. Such concerns have forced digital advertising prices downward for the past decade because those factors have reduced demand and because there has been a dramatic increase in advertising inventory that is making

N ational and international media development and aid programs often embrace the objective of developing independent media as a means of promoting democratic development.  They do so in hopes of reducing political power over media, but fail to acknowledge that all media and communication infrastructures are systemically influenced by economic and social, as well as political power. And they often seem to ignore the reality that the history and cultures of nation states affect how that power is exercised. Media systems and their content, and the degree of freedom of expression and freedom of the press, are reflections of the alignment of the dominant cultural elements in society. Even in the West, most notably within European Union and Council of Europe governing institutions, efforts to promote media independence are gaining significant support—particularly when applied to m edia in Central and Eastern Europe. The term media independence is often used naively and imprecisely, conseque