Central to the angst and concern expressed about the future of news media and journalism is a fundamental conviction that everyone should be regular news consumers and consume similar amounts of news and information. Those of us who are interested in news and its social contributions appear to believe that everyone should be similarly engaged with news and public affairs. When one reads articles and blogs and listens to speakers at industry conferences, one sees that the belief is driven by a number of arguments, fraught with self interest and wishful thinking: News is our business. We want everyone to consume so we can make profit and increase the value of our enterprises. News provides employment for us. We want jobs and the more opportunities. News helps keep us socially, economically, and politically active. Everyone else should be active. Democracy requires an informed public. The public is becoming less informed because of the current conditions in news provision. The first two