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The Rise of Expert Journalism in the Digital News Ecosystem

Expert journalism is playing an increasingly important role in the provision of news and news analysis. Its emergence and growth is taking away some of the functions of legacy news organizations, establishing new competitors, and creating new opportunities for cooperation.   Expert journalism is a novel form of journalism made possible because of the developments in digital media. Written by persons with high levels of expertise, and designed for those whose interests in specific topics are greater than that of the average newspaper reader, television viewer, or digital news user, it is providing alternatives to news previously available only through print or broadcasting. This type of journalism is practiced by scientists, economists, bankers, medical doctors, and civil society organizations focused on issues, regions, and conflicts. These producers work to provide accurate and, often, balanced content. It is also practiced by specialized professional journalists who provide news an

4 strategic tipping points for digital content providers

Legacy and born-digital content creators are now approaching tipping points where they will be forced into deep strategic thinking and choices that will affect their future operations. Consideration of the platforms on which they operate, the platform(s) that receives preference, and the income and expenses they will bear will all inform the strategic choices. The growth of digital consumption is forcing content creators to confront issues of offline and online consumption, but also to respond to the rapid growth of consumption on different types of digital devices—especially mobile devices. These changes are moving many firms closer to the tipping points. In deciding how and when strategy needs to be reconsidered, managers need to watch for four critical strategic tipping points. These are points at which significant contemplation and decisions must be made or the enterprises will be put at risk by indecision: 1. When c ontent income surpasses advertising income 2. When d igital incom